Ouidad Tone It Away™ Purple Shampoo 8.5oz

Ouidad Tone It Away™ Purple Shampoo 8.5oz

Enhance color & tone your curls between salon visits

Ouidad's Tone It Away™ Purple Shampoo is a sulfate-free, moisturizing formula that gently cleanses while also neutralizing brassy or unwanted yellow tones in between salon visits. Violet and orchid extracts prolong the life of your color by enhancing all highlighted, gray and lifted tones. Infused with cica, rice water, and quinoa protein to help strengthen strands, repair damage caused by heat styling and coloring and moisturize curls without weighing them down.

• Gentle, sulfate-free shampoo that works to neutralize brassy or unwanted yellow tones between salon visits
• Violet and orchid extracts enhance all highlighted, gray, or lifted tones while helping to prolong color
• Infused with cica and rice water to help strengthen strands and repair damage
• Free from: Silicones, Parabens, Sulfates, Mineral Oil, Phthalates, Petroleum, Gluten
• Vegan and Cruelty-Free

Key Ingredients:

• Violet & Orchid Extracts: Purple extracts that counteract unwanted yellow tones and help to prolong color
• Cica & Rice Water: Work to strengthen curls and repair damage
• Coconut & Avocado Oils: Nourish, protect and work to repair curls
• Pro-vitamin B5 & Quinoa Protein: Helps to strengthen strands that may be damaged from heat styling or coloring