Fresh Soy Fresh Cleanser 5oz

Fresh Soy Fresh Cleanser 5oz

Soy pH-Balanced Hydrating Face Wash

What it is
A gentle, non-stripping face wash that's proven to remove makeup & impurities while softening, hydrating, and balancing all skin types & tones.

Why you need it
Fresh #1 gentle-yet-effective face wash with soy proteins deeply cleanses pores and removes makeup while softening texture and increasing hydration--even after you rinse. Plus, this soy-enriched formula is proven to smooth dry lines and soothe visible redness, leaving skin ready for the next steps.

• Effectively cleanses all skin types & tones
• Maintains skin's pH & increases hydration by 10%*
• Deeply yet gently cleanses pores & removes makeup
• 1 sold every 60 seconds**

**based on 2022 North America sales

Proven results

• +10% hydration, even after you rinse*
• 98% agreed it deeply cleanses pores after one use**
• 93% immediately saw dry lines smoothed**
• 91% felt it immediately calmed the look of redness & blotchiness**
• 97% agreed skin texture was immediately soft**

*instrumental test, 11 subjects
**self-assessment, 122 subjects, 4 weeks
***skin types normal, dry, oil, combination, sensitive; skin tones tested using the Fitzpatrick scale
****instrumental test, 10 subjects

Benefits

• Cleanses
• Hydrates
• pH-balanced
• Removes makeup
• Soothes
• All skin types

Key ingredients

• Aloe Vera helps to soothe and hydrate the skin.
• Cucumber extract helps to calm, soothe, and provide a cooling effect.
• Borage seed oil is rich in essential fatty acids to help to nourish and soften dry skin while maintaining a supple and healthy look
• Soy proteins are rich in amino acid hydroxyproline and known to improve elasticity and smooth skin to promote a healthy-looking complexion. A by-product of soy production in the food industry, this ingredient is upcycled (aka repurposed) to help with excess waste.