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What it is A gentle, non-stripping face wash that's proven to remove makeup & impurities while softening, hydrating, and balancing all skin types & tones.
Why you need it Fresh #1 gentle-yet-effective face wash with soy proteins deeply cleanses pores and removes makeup while softening texture and increasing hydration--even after you rinse. Plus, this soy-enriched formula is proven to smooth dry lines and soothe visible redness, leaving skin ready for the next steps.
Effectively cleanses all skin types & tones
Maintains skin's pH & increases hydration by 10%*
Deeply yet gently cleanses pores & removes makeup
1 sold every 60 seconds**
**based on 2022 North America sales
Proven results
+10% hydration, even after you rinse*
98% agreed it deeply cleanses pores after one use**
93% immediately saw dry lines smoothed**
91% felt it immediately calmed the look of redness & blotchiness**
Cucumber extract helps to calm, soothe, and provide a cooling effect.
Borage seed oil is rich in essential fatty acids to help to nourish and soften dry skin while maintaining a supple and healthy look
Soy proteins are rich in amino acid hydroxyproline and known to improve elasticity and smooth skin to promote a healthy-looking complexion. A by-product of soy production in the food industry, this ingredient is upcycled (aka repurposed) to help with excess waste.