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High-impact, long-wearing, creamy texture that glides on for 24-hour life-proof wear.
24-hour life-proof formula delivers an effortless, easy-to-blend application with the perfect amount of playtime. Creamy color glides onto lids, providing rich payoff for a range of chic, customizable eye looks. Fade-proof, crease-proof, transfer-proof, smudge-proof, sweat-proof, and water-proof.
TOPLINE BENEFITS: • 24HR Life Proof Wear • Comfortable, Rich Color • Gliding Creamy Texture
CONSUMER CLAIMS: • 100% of participants answered this eyeshadow is easier to use than my current eyeshadow formula after 24HRs of wear • 100% of participants answered this eyeshadow delivers creamy, effortless, non-tugging application after 24HRs of wear • 100% of participants answered this eyeshadow has one stroke color payoff & immediate color release after 24HRs of wear • 100% of participants answered this eyeshadow has just the right amount of play time to deliver the look you want after 24HRs of wear • 100% of participants answered the formula is buildable from sheer to an intense look after 24HRs of wear